Odds are pretty good that whatever flavor of LaCroix you like, you’ve probably had that flavor elsewhere. Always consult a physician regarding concerns with any medications. Dr. Matthew Messina, a dentist and spokesperson for the American Dental Association, told MUNCHIES, a website and digital video channel, that “the health risks of sugarless, naturally carbonated waters like La Croix and Perrier are nowhere near those of sugary sodas, despite their textural similarities. sparked questions and confusion for years. That’s makes The Wall Street Journal’s attempt to discover LaCroix’s secret flavor just a wee bit quixotic. For years, LaCroix lovers have been faced with a mystery: What are natural essences? The essences are reportedly concentrated natural chemicals and are safe to drink. That comes from limonene, from, you guessed it, lemons. *Pronounced la-CROY (rhymes with "boy"), if you didn't know already. As of April 2019, all cans produced for LaCroix products were produced without BPA liners. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. After years of being just another seltzer brand, mostly in the Midwest, LaCroix is suddenly inescapable. Please select all the ways you would like to hear from LaCroix Water: You can unsubscribe at any time by clicking the link in the footer of our emails. "In fact, as the filing states, testing reveals that LaCroix contains a number of artificial ingredients, including linalool, which is used in cockroach insecticide," the law firm Beaumont Costales said in a statement. If there are any concerns about your acidity consumption, please consult your physician. There are naturally occurring citric acids in many citrus flavors; however the levels in the finished product are extremely low. Times Internet Limited. It’s water, bubbles, and… something else, some sort of flavor. Flavor is a complicated mix of volatile compounds; an orange has 95 compounds affecting its flavor, 55 of which are something we smell instead of taste. As a domestic brand, LaCroix has a lower carbon footprint than imported sparkling counterparts. Not helping matters is that “natural flavor” is a legal term with a broad definition. Made in the USA, LaCroix asks why import your water? The new Cúrate flavors (Melón Pomelo, Kiwi Sandía, and Muré Pepino) are now available at Target Stores nationwide, Kroger and Jewel-Osco, with many more to come. There are no sugars, sweeteners, or artificial ingredients contained in, nor added to our waters. "Essence is actually a clear, concentrated natural chemical that's been used for decades in products as varied as gravy, ice pops, coffee, shampoo and even insecticide, according to industry executives and scientists," the Journal reported. What we expect a food to taste like, and what it actually tastes like, are often very different things. LaCroix Sparkling Water is locally sourced at various locations throughout the U.S. LaCroix adheres to strict processes and standards to assure the quality and consistency of the brand. 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LaCroix sparkling water is facing a lawsuit alleging its claims of "all natural" and "100 percent natural" are misleading because of artificial ingredients. The FDA has stated BPA liners are safe and pose no risk at the trace levels found from its use in can linings of food and beverage products. LaCroix's ingredients have sparked questions. All LaCroix flavors are derived from the natural essence oils extracted from the named fruit used in each of our LaCroix flavors. There is no meat, dairy, wheat, or nuts used in the product or production of the product. For information about our privacy practices, please visit our website. Flavor itself is something of a mystery. 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"Whether a substance is 'natural' or 'synthetic' should not be a health issue," Roger Clemens, an expert in food and regulatory science at the University of Southern California, told Popular Science. After years of being just another seltzer brand, mostly in the Midwest, LaCroix is suddenly inescapable.It’s water, bubbles, and… something else, some sort of flavor. LaCroix is facing a class-action lawsuit arguing that the sparkling beverage brand contains artificial ingredients, a claim LaCroix categorically denies. As a result, natural flavors tend to be a mix of a host of different flavor compounds from a wide variety of sources. What Does It Take To Reopen A Hotel During The Pandemic? These vapors are condensed and then sold by the barrel. Lawsuit over LaCroix ingredients 02:04. So, if LaCroix probably doesn't have any dangerous ingredients, what are natural essences anyway? Learn more about Mailchimp's privacy practices here. Add to this that flavor has a third dimension, the psychological. LaCroix Sparkling Water is carbonated water which is sodium free and contains only natural flavors. Banana flavoring, aka isoamyl acetate, probably doesn’t come from bananas, and anything flavored orange? We use Mailchimp as our marketing platform. LaCroix NiCola is currently available at various grocery chains in the Chicago area including Mariano’s, Angelo Caputo’s and Jewel-Osco, as well as Whole Foods Market in the Rocky Mountain region (Colorado, Kansas, New Mexico, and Utah). Dr. Matthew Messina, a dentist and spokesperson for the American Dental Association, told MUNCHIES, a website and digital video channel, that “the health risks of sugarless, naturally carbonated waters like La Croix and Perrier are nowhere near those of sugary sodas, despite their textural similarities. Essence is created by heating items such as fruit and vegetable skins, rinds, and remnants at high temperatures, producing vapors. LaCroix is innocent or free of sugars, calories, sodium, and artificial ingredients. Seltzer Water is water with carbonation that may or may not contain sweeteners or added flavors, as well as varying amounts of sodium. We began converting to BPA-free liners two years ago, and continued as suppliers were able to supply cans. All that said, the secret ingredient to LaCroix might well be something you’ve had before. Copyright © 2020. All flavors of LaCroix are Gluten-Free, Vegan and Kosher! On the label, it says “natural flavor.” But what the heck is a “natural flavor,” anyway? Anything from the essential oils of a fruit to, in the past, beaver butt squeezings could, in theory, be a “natural flavor” under the law. There are no sugars or artificial ingredients contained in, nor added to, these extracted flavors. There are no sugars or artificial ingredients contained in, nor added, to these extracted flavors. Times Syndication Service. There are no sugars or artificial ingredients contained in, nor added to, these extracted flavors. A lawsuit claims the sparkling water includes artificial ingredients, including one used in insecticide In fact, what you taste as orange in a food also gives lemony cleaning products that citrus smell. So drink with confidence, even if the mystery of just what you’re drinking lingers. LaCroix water is treated using various filtration processes, including reverse osmosis and deionization, that remove additives and impurities from locally-sourced water. And if you’re concerned about the mystery, remember this: Natural flavor is in almost every packaged product you buy, and at least in LaCroix, there’s just a small amount of it. So, when a lawsuit was filed last week against the drink's parent company National Beverage Corp., claiming that LaCroix misled customers by labeling its ingredients … You’ve likely eaten far more of anything LaCroix puts in the can if you’ve eaten fruit candy or really any packaged food. So creating a flavor of anything is far more complicated than just getting oil out of a bunch of fruits and dumping it in a seltzer vat. All LaCroix beverages are now produced in cans without BPA liners. LaCroix is made locally, employing people across the USA. LaCroix does not contain any genetically modified organisms (GMO) therefore LaCroix is Non-GMO. Often, flavorings only include the dominant flavorants, not all the subtle notes. What we taste is an interaction between tongue and nose; often what we smell from something we eat, even if it’s a subtle one, can deeply influence the flavor we taste. LaCroix is facing a lawsuit over the mysterious ingredient that has made it a huge hit - here's what we know about it, Mattress Firm CEO says the company will close stores 'in close proximity to each other' months after wild conspiracy theories about its massive store count circulated online, A new survey suggests Amazon - not Walmart or Target - is most likely to steal Toys R Us' former customers, The unemployment rate has fallen to a 48-year low, and it's terrifying news for Walmart, McDonald's, and JCPenney. "It's all about safety as assessed by experts in nutrition, food science, food toxicology, and medicine.". All rights reserved.For reprint rights. Learn more about Mailchimp's privacy practices here. flavors are derived from the natural essence oils extracted from the named fruit used in each of our LaCroix flavors. Sign up to our newsletter and receive 10% off your first order. LaCroix water is an American brand using water sourced from the USA. The pH level of LaCroix varies by flavor and is less acidic than traditional soft drinks, 100% juice and juice drinks, and other typical beverages without the calories! The natural grapefruit flavor is derived from pure grapefruit oil. However, LaCroix's use of "natural essences" has. There is no scientific evidence that sparkling waters are any more dangerous or damaging to the teeth than regular water.”.