#20 Couple win sleepover in the Louvre’s iconic glass pyramid thanks to Airbnb. #9 Uber launch the world’s first rideshare submarine. Public relations spans a broad array of tactics and strategies. John Lewis has managed to make us all remember our childhood with “Monty the Penguin.” This campaign is not just a cute video of a kid playing with his best friend, it also has a wide range of elements that were combined to make it both successful and viral. Don’t miss this video about how modern moms and dads can take full advantage of all the benefits that iPhone provides during early parenthood. The team behind Detective Pikachu successfully trolled the internet with a fake leak of the new live-action movie. Daisy May Cooper, star of BBC Three’s comedy This Country, caused a stir at the BAFTA TV Awards with a dress made entirely from rubbish in a bid to highlight food wastage. Ways of communicating with audiences have changed a lot this year. Pot Noodle launched the “world’s first revision-powered vending machine” challenging University students preparing for their exams to “use their noodle” to win prizes. Starbucks deserves a nod for it's decision to close stores -- a venti-sized move that by at least one estimate cost the company more than $60 million. The campaign combined two elements: the London Olympic Games and a mother’s unwavering support, two fundamentals that lead many athletes to victory. Sometimes you stay quiet (I'm looking at you, drugmaker Ambien. #1 Girl mocked on Tinder for her dress models for ASOS. Here you can see a Youtube playlist of the most viewed Ice Bucket challenges. McDonald’s Sweden unveiled a mini version of its iconic restaurant – in the form of a fully functional beehive. So, what happens when a campaign goes monumentally wrong? The new print ads feature real photos of children crying whilst being hugged by clowns. Public Relations The 4 Most Inspiring Public Relations Campaigns of 2018 Take a cue from these three companies and a group of students when promoting and protecting your brand. #6 The smallest McDonald’s in the world is a fully functional beehive. has been serving Greggs to unsuspecting customers in Middlesbrough. Burger King took aim at its rival McDonald’s with a new ad campaign promoting clown-free children’s birthday parties. MUSTARD PR has a number of bi-lingual consultants enabling us to manage campaigns internationally. unique and empowering marketing activation. #15 Try not to hear these Coca-Cola print ads. unleashed posters that burst into flames once the sun rises. In today’s communication, technology plays a major role in companies’ PR actions. Monty even has his own Twitter account with over 35,400 followers…not bad for a Penguin, I’d say! Read More round ups: March – February – January – Best Of 2018. follow us on Linked In to get some daily inspiration in your feed. The year is quickly coming to a close… The Samsung Galaxy selfie at the Oscar’s ceremony stole the show with the “most retweeted image of all time,” highlighting the unstoppable momentum of “real time” in communication.
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